Wellbeing and Spa Culture: Orientalist Influence

Orientalism is presented by Said (2001) as an ideology. Typically Eastern culture is associated with spirituality, timelessness, and tradition. Western society is alternatively linked to science, reason, modernity and democracy (Evans, 2015). However, in many ways, Western science is indebted to the East: the printing press had Korean origins; there are Arab roots of medicine; …

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